Business 2 Identity (B2I)

Concept

A new approach.
The B2I (Business to Identity) approach replaces the outdated approach with a separation of B2B and B2C focus on a customer. The graphic above and the description below will serve as an example. The context is B2B but can equally be translated to a B2C context. The context is still defined as B2B and B2C - the main difference in this approach is the Customer himself. A more detailed explanation will follow soon.

B2B

The contextual elements need to be known as they form the frame and give the overall context. In this example it is a B2B context.

B2B + B2C

The main aspect of the approach is to then combine the context a customer is in with the experiences and expectations that form his character throughout his daily routine, personally as well as professionally. All these elements built his identity.

B2I

So the combination of a customer's daily life and the business context he is in form his Identity . This identity needs to be looked at as a whole.